You would have come across several people saying that “SEO is dead and link building is outdated”. They are so wrong. However, SEO is dead for those who are not willing to adapt to the new rules of SEO and link building. A few years back, one could easily buy your position on the first page. However, it is no longer possible and that time of buying your rank is long gone. Google has evolved drastically over the years and link building has reached higher complex levels today. In fact, link building is far ahead today than what it was when it started.
To achieve better ranks, you need smart and right strategies in place today. With the right tools, skills and most importantly perseverance, you can out beat and outrank your competitors. Here we give you some useful white hat strategies for link building. Read on to know more.
1. Don’t underestimate the power of asking for back links
This is a great way to begin, especially if you are new to blogging or just building your site. Make a list of all your friends, family, colleagues and acquaintances that have a personal blog or website. Ask them for backlinks. Also, it would be great to get links to inside the content rather than to the menu, sidebar or the footer of a site. While it may be great to get links, they don’t add to your site’s value if they are not relevant to your niche.
2. Build New Relationships
To build effective links, you need to first build relationships. Building your professional network is very vital and you should always look out for new contacts. The best place to start is in online communities related to your niche. Check out forums, social network pages and blogs that are relevant to your niche. Join threads and post comments and try to add value to the discussion.
3. Write Testimonials
This is a great win-win scenario. Several businesses provide you the means to write a testimonial about them on their site. This is a great way to build bank links and these links also provide a chance for potential users of that site, to detour to your site.
4. Maintain a Blog
A blog is a great way to build backlinks for your site. However, you must make sure that your blog is updated regularly. Ensure your posts add value to the user. Make sure that you write content that is structured and relevant and is easy to find.
5. Add your site in online directories
There are several online directories add no value to the users as well as do not rank on search engines. You must be sure that you don’t add your site to these directories. However, there several directories that not only provide backlinks to your site but also give valuable information about your site to potential customers. The DMOZ directory is a great place to get started.
Follow the five tips mentioned above to build bank links for your site and to improve its ranking.